"There's no such thing as a bad figure. There are just bad swimsuits."
Anne Cole is a legendary swimwear brand with a history as interesting and storied as its namesake founder. Anne Cole was a fiery, shrewd businesswoman who forever changed the male-dominated swimwear industry with her flattering designs and relatable wit. As she was frequently known to say, “Come and talk to me about your figure problems. If you donʼt have any, letʼs talk about mine.”
The Icon Behind Today’s Most Celebrated Swimwear Brand
Anne Cole’s innate ability to design for a woman’s body propelled her to become a pioneer in the fashion industry, repeatedly moving the swimwear market forward.
Always a step ahead, Anne Cole revolutionized the market with her design aesthetic and expertise fit to ensure that every woman could and should look as well as feel fabulous. When others were imitating her designs, Anne Cole forged forward once again to introduce the Tankini, where today its lingering impact is seen throughout the swimwear category.
Since inception, the Anne Cole brand has achieved international recognition for its consistent sophistication, durability and flattering styles, making loyal followers across decades and generations alike. The silhouettes are classic, clean and refined, while the execution is bold and confident with its inclusion of prints and colors.
Innovation Is In Our DNA
Today, the Anne Cole brand remains true to its foundation and mission. Inspired by Anne Cole’s innovation, the brand continues to move the industry forward by being one of the first brands to recognize the need for inclusion sizing as well as welcome every one and every body.
We honor our loyal customers by designing with a unique and successful formula of fashionable and functional swimwear for all women. We maintain our mission to be accessible luxury for all through our commitments in every touch point of our brand.
Anne Cole Parent Company: InMocean
Anne Cole is proud to be part of InMocean, the #1 swimwear manufacturer of North America.
For nearly 45 years, privately owned InMocean has been leading the swimwear industry in design, production and distribution through expertise and an unparalleled commitment to its partners. As a global swimwear leader with a dynamic portfolio of owned brands, private label and licensed brands, InMocean delivers expertly crafted swimwear for children, juniors, women and men – all with a signature formula of on-trend design, quality fabric and combining fashion and function to meet today’s discerning consumer.
Whether its fashion focused, performance required or a balance of both, InMocean ensures quality, resilient swimwear while also maintaining its stewardship toward sustainable solutions. Our sustainability practices extend throughout all facilities, including distribution and sourcing operations.
Today's Anne Cole
Renowned for its comfortable sophistication and flattering silhouettes, the Anne Cole brand offers a full collection of high-quality fashion swimwear in women’s and plus sizes. Most of all, it reflects the confidence and vibrancy of active, ageless women all around the world.
Anne Cole’s father, Fred Cole, founds a new swimwear division within his family’s knitwear company; over the years, Cole of California gains notoriety among elite stars, costume designers, and couture fashion designers
Anne Cole is born
After studying at UCLA and Holy Names Colleges, Anne begins working for Cole of California in sales and marketing, launching the brand into the spotlight when stars such as Esther Williams, Elizabeth Taylor, and Marilyn Monroe appear in Cole of California swimsuits
Anne moves to NYC to open an East Coast office for Cole of California
Anne introduces the “Scandal Suit,” a tastefully provocative one-piece swimsuit with mesh inserts that became the first in history to break $1 million in sales
Anne creates her own eponymous swimwear label and returns to Californi
Anne is voted into the prestigious CFDA (Council of Fashion Designers of America
Anne invents the Tankini, based on her true understanding of women’s desire for modesty and convenience
Anne introduces the innovative concept of swimsuit separates, which give each woman the flexibility to mix and match tops and bottoms for her perfect style and fit
Anne begins making retail appearances
After a lifetime of revolutionizing the swimwear industry, Anne retires
STUDIO Anne Cole launches, bringing a new trend-driven flair to the brand
Anne Cole passes away at the age of 90
We continue to carry on Anne’s sophisticated swimwear legacy