Privacy Policy

Last updated: October 6, 2026

Swimsuits Direct LLC, doing business as Anne Cole (“Anne Cole,” “we,” “us,” or “our”), operates annecole.com and its related shopping services (the “Services”). Shopify provides the platform that powers our store.

This Privacy Policy explains how we collect, use, disclose, and retain personal information, and how you can exercise your privacy choices. It applies to visitors, customers, and people who communicate with us through the Services.

This Privacy Policy provides information about our practices. Reading this policy or browsing our website does not, by itself, constitute consent to optional tracking.

Personal Information We Collect

Depending on how you interact with us, we collect the following categories of personal information:

• Identifiers and contact information: Your name, email address, phone number if provided, billing and shipping addresses, IP address, cookie identifiers, and other online or device identifiers.

• Account information: Your account credentials, preferences, settings, and information associated with your customer account.

• Commercial and transaction information: Products you view, place in your cart, purchase, return, or exchange; order history; payment confirmations; and customer service records associated with transactions.

• Payment information: Information needed to process your payment, including payment method and transaction details. Payment providers process card or other financial information in connection with your purchases.

• Internet and electronic activity: Pages and products viewed, browsing and shopping activity, interactions with links and advertisements, referring websites, and interactions with our emails.

• Device and general location information: Browser and device type, operating system, network information, and approximate location derived from an IP address.

• Communications and content: Information you provide in customer service messages, inquiries, reviews, or other submissions.

• Inferences and preferences: Shopping interests and preferences inferred from your interactions with our store and marketing.

Some account credentials and financial information may qualify as sensitive personal information under applicable law. We use that information to provide requested services, process transactions, maintain accounts, and protect against fraud and security threats. We do not use or disclose sensitive personal information to infer characteristics about you.

Where Information Comes From

We collect personal information:

• Directly from you when you place an order, create an account, subscribe to communications, submit a review, or contact us.

• Automatically when you interact with our website, emails, or advertisements, including through cookies, pixels, and similar technologies.

• From service providers that support payments, hosting, fulfillment, returns, customer service, communications, analytics, and security.

• From advertising platforms, social networks, and other business partners involved in our marketing and measurement activities.

How We Use Personal Information

We use personal information to:

• Process payments and fulfill, deliver, return, or exchange orders.

• Create and manage accounts and remember shopping preferences.

• Respond to questions and provide customer support.

• Send order confirmations, shipping updates, and other service communications.

• Send marketing communications, subject to applicable consent requirements and your choices.

• Advertise our products, personalize advertising, and measure campaign performance.

• Understand how visitors use our store and improve our products and Services.

• Detect fraud, secure our Services, and protect customers and our business.

• Meet legal obligations, maintain business records, resolve disputes, and establish, exercise, or defend legal claims.

Cookies, Pixels, and Similar Technologies

We and our providers and advertising partners use cookies, pixels, and similar technologies for store functionality, preferences, analytics, advertising, and measurement.

These technologies may collect identifiers, IP addresses, device information, pages and products viewed, cart and purchase activity, and interactions with our website, emails, and advertisements. Information may be transmitted through your browser or through integrations between our service providers and advertising platforms.

Our store uses services from Shopify and providers such as Meta (Facebook and Instagram), Google, TikTok, Pinterest, Microsoft Advertising, Klaviyo, and Triple Whale for advertising, communications, analytics, or measurement, depending on the service.

We previously used Microsoft Clarity for behavioral analytics, heatmaps, and session replay, and uninstalled the Clarity app on October 6, 2026. Information collected before that change remains subject to applicable retention obligations and privacy rights.

Cookie choices: Where our cookie banner is displayed, you can accept or decline optional categories or use “Manage preferences” to select your choices. Necessary technologies support functions such as shopping carts, security, and checkout.

Sale, sharing, and advertising choices: Use the “Your Privacy Choices” link in our website footer to access our data-sharing opt-out page. This is separate from choosing individual cookie categories.

You can also control cookies through your browser. Blocking or deleting cookies may affect store functionality and may remove previously saved preferences. Browser cookie settings alone do not necessarily stop information sharing through other technologies.

How We Disclose Personal Information

We disclose personal information to the following categories of recipients for the purposes described in this policy:

• Service providers: Shopify and providers supporting payments, hosting, IT, security, customer support, communications, analytics, fulfillment, shipping, and returns.

• Advertising and marketing partners: Advertising networks, social platforms, and measurement providers that help us market products, personalize advertising, and evaluate campaigns.

• Affiliates: Companies within our corporate group for business operations and the purposes described in this policy.

• Recipients you authorize: Parties to whom you direct us to disclose information or with whom you choose to interact.

• Legal and business recipients: Professional advisers, authorities, or parties involved in a business transaction when necessary to comply with law, protect rights, address fraud or security issues, or evaluate or complete a merger, sale, restructuring, or similar transaction.

Public reviews and other content you choose to post publicly may be visible to other people.

Sale, Sharing, and Targeted Advertising

Disclosing information to advertising partners can constitute a “sale” or “sharing” of personal information, or processing for targeted advertising, under state privacy laws, even when no money changes hands.

During the preceding 12 months, we have collected and disclosed personal information within the categories described in this policy for the purposes described above. Our advertising and marketing disclosures have included:

• Identifiers: Contact details and online or device identifiers.

• Commercial information: Shopping activity, purchase records, and related transaction information.

• Internet or electronic activity: Browsing activity and interactions with our website and marketing.

Recipients of these advertising disclosures include advertising networks, social platforms, and business and marketing partners. Other business disclosures include transaction information to payment, fulfillment, shipping, and returns providers; account and contact information to hosting and customer service providers; and activity information to analytics and security providers.

How to Opt Out

We make our data-sharing opt-out page available to visitors throughout the United States. Select “Your Privacy Choices”in our website footer and follow the instructions.

You can submit a browser-level opt-out without creating an account or providing an email address. The page also offers an optional account-level request using your email address.

A browser-level choice applies to the browser and device used to submit it. You may need to repeat your choice on other browsers or devices or after clearing browser data. You can also email shop@annecole.com for assistance with an opt-out request.

Opting out of sale, sharing, or targeted advertising does not stop information processing necessary to fulfill orders, provide requested services, maintain security, or comply with law.

Global Privacy Control

We recognize Global Privacy Control (“GPC”) as an opt-out preference signal for sale, sharing, and targeted advertising as required by applicable law. The signal applies to the browser and device sending it. When we can associate the signal with an identified customer, we apply it more broadly as required by applicable law.

Learn more at globalprivacycontrol.org.

Other than GPC and other signals we are legally required to honor, we do not respond to browser “Do Not Track” signals.

Our Relationship with Shopify

Shopify hosts our store and processes personal information to provide and improve the Services.

We also use Shopify enhanced features that incorporate information about your interactions with our store together with interactions with other merchants and Shopify. Shopify uses this information to provide enhanced services, including personalization and advertising-related features.

For these purposes, Shopify is responsible for its processing of personal information and for responding to requests concerning that processing. These activities remain subject to applicable privacy choices.

You can learn more in the Shopify Consumer Privacy Policy and exercise rights concerning Shopify’s processing through the Shopify Privacy Portal.

Requests about Anne Cole’s own records should be sent to shop@annecole.com.

Retention

We determine retention periods according to the type of information, the reason it was collected, and applicable legal and business needs:

• Order, payment, and return records: The time needed to fulfill transactions, administer returns, maintain tax and accounting records, address fraud, and resolve disputes.

• Account and contact information: The time needed to maintain an account, provide requested services, and meet related recordkeeping obligations.

• Customer service communications: The time needed to resolve inquiries, maintain appropriate support records, and address related disputes.

• Marketing information and preferences: The time needed for applicable marketing purposes and to record and honor unsubscribe and opt-out choices.

• Website activity, analytics, and advertising information: The time needed for the applicable measurement, improvement, security, or advertising purpose, subject to relevant provider settings and your privacy choices.

• Privacy-request records: The time needed to process requests, document our responses, and meet applicable recordkeeping obligations.

Information may need to be retained longer for legal obligations, investigations, litigation, or the establishment, exercise, or defense of legal claims. Deletion rights are subject to applicable exceptions.

Your Privacy Rights

Depending on where you live and which laws apply, you may have rights to:

• Know whether we process your personal information and access that information.

• Obtain details about the categories and, where required, specific recipients of personal information we disclose.

• Request deletion of personal information.

• Correct inaccurate personal information.

• Obtain a portable copy of personal information.

• Opt out of sale, sharing, or targeted advertising.

• Limit certain uses or disclosures of sensitive personal information where applicable.

• Withdraw consent where processing depends on consent.

• Appeal a decision concerning your privacy request.

California residents may request information about the categories and specific pieces of personal information collected, sources, purposes, and categories of recipients, including disclosures for business purposes and sale or sharing.

Submitting a Request

Email shop@annecole.com with a description of your request. For sale, sharing, and targeted-advertising opt-outs, you can also use the “Your Privacy Choices” link in our footer.

We may need to verify your identity for access, correction, or deletion requests using information reasonably related to your account or interactions with us. You do not need to create an account to submit a request. We do not require identity verification for a browser-level sale or sharing opt-out.

An authorized agent may submit a request on your behalf. We may request evidence of authorization and, where permitted, verification of your identity.

We respond within the time required by applicable law and explain applicable reasons for denying a request. We will not unlawfully discriminate against you for exercising your privacy rights.

Appeals and Complaints

To appeal a decision or submit a privacy complaint, email shop@annecole.com with the subject “Privacy Appeal” or “Privacy Complaint.” Include enough information for us to identify your original request.

We will review and respond as required by applicable law. You may also contact your state attorney general or other applicable privacy regulator.

Marketing Communications

You can unsubscribe from promotional emails using the unsubscribe link in those emails. If you subscribe to marketing text messages, follow the opt-out instructions in those messages.

Unsubscribing from marketing does not stop transactional communications, such as order or shipping updates. Email and text-message preferences are separate from cookie and data-sharing choices.

Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

We do not have actual knowledge that we sell or share personal information of individuals under 16. If you believe a child has provided personal information to us, contact shop@annecole.com so we can investigate and take appropriate action.

Security and International Processing

We use safeguards intended to protect personal information, but no system or method of transmission is completely secure.

We and our providers may process personal information in the United States and other countries where we operate. Applicable legal protections may differ between countries.

Third-Party Websites

Our Services may link to websites or services operated by other organizations. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.

Changes to This Policy

We may update this policy to reflect changes in our practices, Services, or legal requirements. We will post the revised policy, update the date above, and provide additional notice or obtain consent when required by law.

Contact

For privacy questions, requests, complaints, or appeals, contact:

Swimsuits Direct LLC, doing business as Anne Cole

Email: shop@annecole.com

Mail:
Swimsuits Direct LLC
Attn: Anne Cole Customer Service
2400 US 1 North
North Brunswick, NJ 08902
United States