Anne Cole Brand Guidelines

Warm White, Sea Ink, Sea Glass and Rose are saved global theme colors; Blush is used in homepage styling. The promotional hero uses a softer offer-card variant, #FAEEE9. Heritage Gold #A77A06 is recorded for restrained detail use; it is not a precise color specification for the raster logo artwork.

Recommended starting balance for non-photographic compositions: 70% Warm White, 20% supporting washes, 10% dark text plus accents. Use dark copy on pale surfaces. Avoid large saturated fields or pastel body text. Print colors require production-specific proofs.

The theme's global nominal heading sizes are 62.5, 50, 40, 32.5 and 25 pixels; the paragraph anchor is 14 pixels. Responsive components and user text scaling can override these values.

For email, use comfortably readable body copy, usually 16 pixels or larger. Favor sentence case. Reserve spaced capitals for brief labels. Use a clean sans-serif fallback when brand fonts are unsupported. Avoid decorative scripts or tiny light-weight copy.

Use the original artwork, not a typed recreation. Preserve proportions. Do not stretch, rotate, recolor individual letters, add shadows or invent a new symbol.

Proposed working clear space: at least the height of the capital A in the wordmark on every side. This recommendation and any minimum-size standard need brand approval. The PNG shown is the existing storefront asset, not a vector master or a complete approved logo suite.

Use a style name with its category, such as The Anne One Piece Swimsuit or The Dylan Bottom. Keep color and print separate from the silhouette name; preserve plus-size distinctions where relevant.

Use “Formerly the …” only with a confirmed mapping. Fit, support, coverage and construction details need product-team verification. The proposed fit-and-coverage icon system is not an approved standard yet.

Email: warm light canvas, a strong campaign image, a short headline and one dark pill action. Keep essential information readable when images do not load.

Social: photography leads. Keep on-image copy brief and high contrast. Use pale panels on busy images rather than shrinking text.

Print: understated logo, generous space and a warm neutral base. Proof stock, colors and logo size before production.

These are recommended extensions of the storefront identity, not a record of approved channel templates.

Design targets: at least 4.5:1 contrast for body text, 3:1 for large text and 3:1 for essential control/state cues. These are requirements, not a claim that every page has passed an accessibility audit.

This working guide reflects the published V3 theme and recommended creative extensions. Confirm positioning, master logo assets, clear space, minimum logo size, print proofs and fit terminology before adopting it as a final corporate identity manual.