About Anne Cole
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“There is no such thing as a bad figure. There are just bad swimsuits.” – Anne Cole
Anne Cole is a legendary swimwear brand with a history as interesting and storied as its namesake founder. Anne Cole was a fiery, shrewd businesswoman who forever changed the male-dominated swimwear industry with her flattering designs and relatable wit. As she was frequently known to say, “Come and talk to me about your figure problems. If you donʼt have any, letʼs talk about mine.”
Becoming a swimwear icon
Anne first entered the world of fashion in the 1950s at her father’s swimwear company, Cole of California. As she worked her way through the ranks, her unique perspective on sales and marketing shaped Cole of California into an icon. From there, she launched her eponymous collection, creating styles for women of every age that flatter with effortless ease. Perhaps most famously, Anne created the original Tankini, blending the modesty of a one-piece swimsuit with the flexibility of a two-piece.
Today’s Anne Cole
Renowned for its comfortable sophistication and flattering silhouettes, the Anne Cole brand offers a full collection of high-quality fashion swimwear in women’s and plus sizes. Most of all, it reflects the confidence and vibrancy of active, ageless women.